El Pozo Alimentación has had a prominent presence at the SIAL international trade fair in Shanghai (China), which it attended with the aim of increasing the visibility and awareness of its brand in strategic markets, such as those in Asia.
The event was attended by the food company’s top executives: its Chairman, Tomás Fuertes, its Managing Director, Rafael Fuertes, its Director Juan Antonio Cánovas, Gilberto Sanchez, Export Director for processed products, Martín Izquierdo, Head of Corporate Development, together with the sales team working at the company’s Chinese office in Shanghai.
The SIAL Shanghai trade fair is now in its 24th year and is considered the leading food and beverage exhibition in Asia and one of the most significant worldwide, serving as a gauge for measuring the pulse of this important international market.
