The brand strengthens its presence in the Baltic States through a sponsorship agreement with the country’s leading ice hockey club
ElPozo Alimentación is strengthening its presence in the Baltic States through a sponsorship agreement with HC Panter, one of Estonia’s leading ice hockey clubs, which competes in the Optibet Hockey League, one of the region’s premier competitions.
The agreement reinforces the company’s presence in the strategically important Baltic market and consolidates its commitment to sport as a vehicle for promoting healthy lifestyles and conveying values such as effort, teamwork, commitment and self-improvement.
Founded in 2001 and based in Tallinn, HC Panter is Estonia’s leading ice hockey club. Having won the Estonian league title on several occasions, most recently in 2023, the club is a key role in the development of the sport in the country thanks to its strong youth academy, which comprises more than 250 young players, and the players it contributes to the senior national team.
The brand features prominently on the first team’s official kit, with its logo displayed on the right-hand side of the chest, and also enjoys visibility across the club’s digital and social media channels, as well as during television broadcasts of its matches.
The partnership also includes a range of initiatives aimed at promoting grassroots sport and bringing the brand closer to fans. One of the highlights is the “Fuel for the Academy” initiative, through which ElPozo Alimentación provides healthy products to HC Panter’s academy players after training sessions. The company will also carry out product sampling activities featuring some of its leading product ranges, such as Fuetec and Snacking, during the club’s home matches.
In addition, the sponsorship includes a hospitality programme for strategic customers and purchasing decision-makers from the Baltic States’ leading retail chains, further strengthening the company’s commercial strategy in the region.
