El Pozo Alimentación storms onto the vegetable protein market with eLPOZO King Revolution

21/10/2020

The company launches this new product under its eLPOZO KING brand as yet another alternative for the most up-to-date consumer profiles

El Pozo Alimentación storms onto the vegetable protein market with its new launch ‘eLPOZO King Revolution’.

The company throws itself onto the vegetable products market with this 100% vegetable reference, made from pea protein. eLPOZO King Revolution is presented in refrigerated format to enhance its freshness, in a bipack tray with two units, 115 grams each.

As with other references from El Pozo Alimentación, this new proposal has been prepared without gluten or lactose, and soya does not figure among its ingredients. It stands out for its texture, juiciness and exquisite flavour when grilled.

The new launch is a fresh, high-quality bid to all profiles of consumers who are looking for an extra supply of vegetable protein in their diets. It will be available as of today in the main national retail chains and supermarkets.

In this way, El Pozo Alimentación incorporates a new alternative into its assortment, in the fresh products line, and continues working on future developments with potential within the 100% vegetable market.

The company has included the promotion “TRY IT FOR FREE!” for the presentation of this proposal on the market, so that consumers can try it free of charge during the first weeks of the launch.

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