El Pozo Alimentación takes its new developments to Alimentaria 2022

4/04/2022

The stand, with a modern and functional design, has received the distinction of ‘Company with sustainable initiatives’

From 4 – 7 April, El Pozo Alimentación is participating in Alimentaria 2022, in Barcelona, where it presents a complete offer of new developments in food at the stand located in the Intercarn pavilion, number 3, (D750-Pavilion 5).

With a modern and functional design, the stand has a surface area of 460 square metres distributed over two floors and comprises, among other materials, methacrylate, wood, latticework and vertical planters. It is also equipped with a large semicircular front with a LED screen and other audiovisual supports. On the mezzanine, it has a showroom displaying a wide selection of the company’s solutions and in which it develops different consumption moments, such as tastings and product preparations.

El Pozo Alimentación is present at a new edition of this international show to position the brand with a wide range of food solutions, re-meet with professionals, customers in the sector and consumers and showcase the new trends and innovations in its catalogue.

The company has also received the distinction of ‘Company with sustainable initiatives’, within the Alimentaria 2022 #unitedforsustainability project, for the actions and good practices developed in the field of sustainability.

Quality, food safety, innovation and sustainability are strategic axes of the company that have placed it as one of the preferred brands in the market. In the last six years, ElPozo has been the brand chosen by eight out of every ten families and has positioned itself as the most present in Spanish households, according to the reference ‘Brand Footprint’ ranking by consultancy firm Kantar Worldpanel.

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