The company is present at this fair, considered to be the largest international exhibition of the food industry
El Pozo Alimentación takes part in SIAL China this week, one of the most important international exhibitions of the Asian market. This fair is a business opportunity for the company to boost its presence in retail and the catering and hospitality channel in Asia.
El Pozo Alimentación is present at this encounter from 28 to 30 September, with the sales team who form part of the El Pozo delegation in Shanghai. The company’s presence will have a mixed participation format which will allow part of the meetings agenda to be conducted via videoconference from the headquarters in Alhama de Murcia. This is the first significant event since the beginning of the pandemic, and it will serve to measure how much attendance at international fairs has been affected.
El Pozo Alimentación’s presence at SIAL China helps to continue consolidating the Asian market as part of its international projection objectives. The company, which attends as a business associated to the Interprofessional Spanish White Pork Organisation (Interporc), will showcase the new trends and innovations in its meat sector products destined for the Asian continent.
China is the largest buyer of pork meat and products from Spain in volume, with 15.8% of all exports of the sector, and the second largest in value, with 9.7% of the total exported sales of the sector. It is also one of the main export countries for El Pozo Alimentación.
