The company triumphs at ANUGA, the largest food and drink trade fair in the world
eLPOZO ALIMENTACIÓN is participating in Anuga 2019, the number one trade fair on a global scale for food products for commerce, gastronomy and consumption outside of the home, celebrated every two years in Cologne, with the objective of positioning their brand of fresh ExtraTender products as a leader within Europe’s meat industry.
The products included in this brand are characterised by their exclusive ternderising process which makes the meat extra juicy and tender. The brand is already a leader in the Spanish market, where it sets the benchmark for innovation in fresh products. eLPOZO ALIMENTACIÓN is also exhibiting their wide range of exportation solutions at the fair, including innovations such as their Sliced Serrano Ham that doesn’t require refrigeration and the new image of the Fuetec family, among others.
The stand, which is over 130m2, is one of the most spectacular stands at the fair. It includes various workstations, display stands and a cookery area where Murcian chef José Dólera will produce daily recipes using products from the brand. In addition, a rack of Consorcia and Ibérico Hams is also being exhibited.
Anuga presents the most important innovations and current and future trends in the market, and it is a meeting point where leading figures can make decisions relating to the food industry. The last edition received over 7,405 exhibitors from 107 countries and was attended by over 16,500 visitors.
