He has won six gold and four silver PronosPorc awards
Juan Pedro Florido, Operations Manager at eLPOZO ALIMENTACIÓN, has just received his tenth prize at the PronosPorc awards, organised by Mercolleida to identify the best analysts in the Spanish pork industry. This award brings Florido to a total of six gold and four silver awards, thanks to his accurate price forecasts for pork over the year. Florido has received six gold and four silver awards over the course of the eleven award ceremonies held.
This company professional received the award from the Director General of Rural Development, Innovation and Forest Policy of the Ministry of Agriculture, Fisheries and Food, Isabel Bombal.
Juan Pedro Florido has been working at eLPOZO ALIMENTACIÓN for 28 years, and he has held the position of Operations Manager for 18 years. Florido is Chairman of the European Commission Civil Dialogue Group for the pork sector, and he chairs the ANICE (National Association for Spanish Meat Industries) Meat Group. He has also been Chairman of the European Meat Network (EMN), located in Brussels, and has been a speaker at important forums such as the World Meat Congress.
Mercolleida is a forum that, on a weekly basis, brings together the most representative industrialists and producers of the country to set the price of live pigs in Spain. This price is followed by the entire sector and sets trends in the rest of the European markets. Over the years, it has become the reference market for white-layer pig livestock, serving as a basis for 90% of trading in said livestock. It not only has an influence nationally, but also internationally.
