ElPozo Alimentación launches today an ambitious communication campaign to extol the organoleptic qualities of its Artisano cooked ham, centred around discovering the careful and slow production process of the ham, the key point to achieving the high quality which distinguishes it .
The time used to make the products in the range, with cooked ham as a reference, is the central thread of the campaign which allegorically shows how an artisan with years of experience selects the pieces one by one, then afterwards improves them by double cooking, intensifying their flavour and texture. The importance of use of time remains reinforced by the Charlie Chaplin phrase “Time is the best author, it always writes the perfect ending.”
Under the heading “tiempo al tiempo” (take your time), the creativity of this campaign is the work of the agency Básico Publicidad, produced by Blur Producciones, and directed by Nacho Sarrais.
The Artesano campaign is made up of a commercial, in 25 and 10 seconds, to be broadcast on the main national, autonomous, thematic and regional television channels. Furthermore, it will appear in the press, on radio and special actions online and at point of sale.
The Artesano range, which has just premiered its new image, is made up of extra cooked ham, cooked ham and grilled chicken (cooked over coals), which is for sale in sliced and unsliced format. They are healthy foods, made without artificial colourings, ideal to be enjoyed by all the family.
