ELPOZO foods are purchased by 72.2 percent of households in Spain, according to the Kantar Brand Footprint ranking
The brand has been recognised for achieving the best performance in the market over the last year
ELPOZO has once again been named the most present brand in Spanish households for the tenth consecutive year, with its food solutions purchased by 72.2 percent of Spanish households, making it the brand that appears in the most homes in our country.
The ELPOZO brand has become the food brand with the best performance on the market, according to the Kantar Brand Footprint 2025 ranking compiled by the consultancy firm Kantar Worldpanel, the largest study of consumer brands based on actual purchases during the past year, and has been recognised for this achievement. The award was collected by the company’s Marketing Director, Pablo Olivares, from María Josep Martínez, Managing Director of Worldpanel.
The Spanish food company is ahead of Coca-Cola in terms of presence in households and has attained 105 million consumer contacts. ELPOZO is also the number one consumer brand in the autonomous communities of Extremadura, the Canary Islands, Murcia, Andalusia and Navarre.
The Brand Footprint 2025 study identifies the 50 most frequently purchased mass consumer brands in Spain. This report, which reflects household purchases, is based on consumer contacts, which are constructed from the number of purchasers of a brand and the frequency with which they buy it.
In this edition, the study has shown that the levers used by growing brands are successful innovation, advertising, effective promotions, and working with distribution.
ELPOZO ALIMENTACIÓN bases its philosophy on the values that were established right from the very beginning and is committed to a coherent business model that respects its stakeholders in order to achieve fully sustainable development, creating value and sharing it with consumers, customers, employees, suppliers, society as a whole, and investors.
Its strategic pillars are branding, competitiveness and innovation. The overarching priority is to produce healthy, nutritious and safe solutions that not only nourish, but also provide pleasure, well-being and health.
