This is according to the Brand Footprint 2018 report from the consultancy firm Kantar Worldpanel
It is also the leading brand in the largest number of autonomous communities
ELPOZO continues to be the brand that most Spanish households buy for the third consecutive year, according to the Brand Footprint 2018 report, from the consultancy firm Kantar Worldpanel.
Furthermore, it is the leading brand in the largest number of autonomous communities. More specifically, it is number one in Murcia, Andalucía, Canary Islands, Castilla La Mancha, Extremadura, and Navarra. It also occupies first position in the Top20 of Spain’s food sector.
Brand Footprint is the biggest global study to identify the most popular consumer brands in the world. Its rankings are made from Consumer Reach Points (CRPs). The CRP measures how many households buy a brand and how frequently they do so, the result reveals which brands win more times at the moment of truth: the purchase.
In addition to this recognition, the ELPOZO brand is considered as one of the most innovative and with the best reputation in Spain according to consumers’ perception of the company based on seven factors: range of products or services, innovation, work (employee well-being, equality) integrity, citizenship (contribution to society), leadership and financial results.
ELPOZO ALIMENTACIÓN is the leading company in Spain’s food sector. Founded more than 60 years ago, the company exports its products to over 80 countries and is a pioneer in the healthy food field, thanks to its innovation and continuous improvement policy.