All the profits will go to charity
Grandparents will be the protagonists of ELPOZO Alimentación’s latest initiative where the company wants to pay tribute to them and launches a moving on line campaign to dedicate a street in a town in Spain to them.
They have made a video which reflects the important role that grandparents play in the family and the support and unconditional love that they show daily, especially in education and the care of grandchildren. For everything they do and have done for us, the piece concludes, grandparents deserve a street.
The company encourages consumers to embark on this lovely initiative through the webpage calledemisabuelos.elpozo.com, where they can vote and choose in which municipality of Spain they would like there to be a street dedicated to grandparents ‘La calle de mis abuelos’ (My grandparents’ street).
In addition, they can buy a personalised plaque with the names of their grandparents. A lovely tribute which is also a gesture of solidarity as all profits from sales will go to charity.
More than 119,000 views
The start of this campaign on social networks (Facebook, Twitter, Youtube and Google+) has been very positive. More than 119,000 views and a thousand shares on Facebook predict the success of the project.
ELPOZO Alimentación is a leading company in healthy food, present in more than 80 countries and its brand ELPOZO is the favourite of Spanish households, as eight out of ten consume its products.
