This is according to the Rep Track ranking 2018 carried out by the Reputation Institute, which measures consumers’ perception towards companies
The ELPOZO brand is among the 20 Spanish companies with the best reputation, according to a study carried out by the Reputation Institute based on a survey of thousands of consumers.
More specifically, the study measures consumer’s perception of companies based on seven dimensions: offer of products or services, innovation, work (workers’ well-being, equality), integrity, citizenship (contribution to society), leadership and financial results.
ELPOZO appears in the Rep Track ranking 2018 alongside brands such as Mercadona, Inditex, Iberia or El Corte Inglés.
ELPOZO ALIMENTACIÓN is the leading company in the Spanish food sector. Founded more than 60 years ago, the company exports its products to more than 80 countries and is a pioneer in healthy food, thanks to its innovation and continuous improvement policy. Its most emblematic brand, ELPOZO, is the Spanish favourite and is consumed in eight out of ten households in Spain.
It is a socially committed company which includes in its social responsibility plans and strategies social acts aimed at favouring its stakeholders. With a workforce of more than 4600 people, it is an innovative company which includes improving its consumers’ quality of life as one of its priorities.