The workforce grew by 5.1 percent to 5,355 people
Investment to improve the company’s competitiveness has exceeded 52 million euros over the financial year
El Pozo Alimentación obtained a turnover of 1,446 million euros in 2021, which is 3.9 percent growth compared to the previous financial year. This increase has been boosted by the brand’s significant positioning, innovation in high added value products, and the progress in exportation which the company is experiencing.
The company, which has its headquarters in Alhama de Murcia, had an average workforce of 5,355 people, 5.1 percent more than in 2020. 23,000 more jobs generated indirectly by its business activity must be added to these direct positions. These figures are proof of El Pozo Alimentación’s commitment to the creation of quality, stable jobs.
Investments rose as high as 52.8 million euros, devoted to increasing efficiency and innovation in all fields, to strengthen its competitiveness in an ever more global market. The company channels a large portion of its resources into the development of balanced and nutritious foods. Among last year’s most significant launches, some of which have revolutionised the market, the fuet sausage with truffle and the new ElPozo King Burgers stand out.
ElPozo is the most common brand in Spanish households for the seventh year running, with eight out of ten consuming its products, according to the ‘Brand Footprint’ ranking carried out by the consultancy firm Kantar Worldpanel, the largest study of widely consumed brands based on actual purchases.
Sales abroad have also increased, by 6 percent, reaching 350 million euros. The company, present in more than 80 countries, aims to keep increasing its export share and consolidate itself in the most significant geographical areas.
El Pozo Alimentación is committed to a coherent business model which respects its interest groups, to achieve fully sustainable development. To that end, it works daily on initiatives that overcome social and environmental challenges, in line with the Sustainable Development Goals.
