The meat sector and distribution sector are launching this initiative with the aim of defending the consumption of this food within the framework of a complete and balanced diet.
Together with El Pozo Alimentación, almost one hundred companies and organisations have already joined the project that will start in May.
El Pozo Alimentación joins “El Sentido de la Carne”, a pioneering initiative of collaboration between the value chain of the meat sector and the distribution sector to highlight and defend the pleasure of eating meat and the suitability of integrating this food into the framework of a complete and balanced diet.
The main goal of “El Sentido de la Carne” is to convey that meat and meat products form part of our gastronomic culture and that eating it in line with the recommended guidelines contributes to a varied and balanced diet within the framework of a Mediterranean Diet.
Furthermore, according to data from AECOC Shopperview, AECOC’s service for knowledge and analysis of behavioural changes and the evolution of consumer trends, and FECIC, 45% of meat consumers include meat in their diet because of the pleasure it gives them. Only protein intake (51% of mentions) outweighs the enjoyment provided by meat consumption as the main reason for choice. Moreover, 34% of consumers claim that they eat meat in order to follow a balanced diet and 26% eat it for health reasons.
Together with XXX, almost one hundred companies and organisations from the entire value chain of the meat sector and distribution sector are already part of the “El Sentido de la Carne” initiative, whose image and messages can be seen, from this coming May, at the points of sale of the main chains, on the packaging of some products, in commercial brochures, as well as on the websites and social networks of the participating companies and organisations.
