According to the study carried out by the consultancy firm Focus on the perception of quality and consumer trust in manufacturer brands
The El Pozo brand is among the top in delicatessen in our country according to the analysis carried out by the global expert consultant in communication of big brands Focus, ‘Study of the perception of quality and consumer trust in Manufacturer Brands’.
Together with three other brands, El Pozo was one of the most mentioned by brands Spanish consumers in terms of the trust and quality rating they give to the brand’s deli foods.
The conclusions of this report come together with the fact that El Pozo has been the most present in Spanish homes for five consecutive years, according to the ranking ‘Brand Footprint’ carried out by the consultancy firm Kantar Worldpanel, the largest study of FMCG brands based on real purchases during the previous year. El Pozo products are purchased by 76.8% of Spanish households, that is to say, it is preferred by eight out of every ten families.
The Spanish food company is ahead of Coca-Cola, present in 74.5% of the homes in our country. In addition, El Pozo is the most chosen FMCG brand in the Region of Murcia, Andalusia, Canary Islands, Castilla-La Mancha, Extremadura and Navarra.
El Pozo Alimentación is a pioneer and leader in healthy food within its sector, thanks to its permanent commitment to research and innovation. It collaborates with universities and scientific associations throughout Spain in research projects that contribute to improving the health and wellbeing of the population as a whole. Its family origins, together with other representative strengths of the organisation such as innovation, effort, commitment, job creation, traceability and food safety, have shaped the company’s DNA. The creation of TRUST among consumers is one of its main achievements.
