The food company thanks Spanish society for their trust and loyalty in the advertisement ‘One more member of the family’
ELPOZO ALIMENTACIÓN has launched a new institutional communication campaign in which it thanks the Spanish people for their trust and loyalty, as eight out of ten households in our country choose products from the ELPOZO brand *
The main message of the communication is that ELPOZO is not just another brand, but another member of the family, given that it has passed through the necessary filters of time and trust so that you now welcome it into your home.
The campaign was designed by the agency Básico Publicidad and was a project by Ginesta Guindal and produced by Blur Films. It is an institutional commercial with 40 and 20 seconds slots, whose sound track is a version of the well-known song ‘Next to me’. The initiative also includes resources for media on and off line. https://www.youtube.com/watch?v=PbUxWGBUsvE&feature=youtu.be
The ELPOZO brand has become Spanish peoples’ favourite and its presence in eight out of ten homes, even placing it above the multinational Coca-Cola, is a really significant fact for the food company, hence the running of this acknowledgement campaign.
The campaign will be active until 24th December on the main regional and national TV channels, radio stations, general and specialised publications as well as on social networking sites such as Facebook and Instagram.
ELPOZO ALIMENTACIÓN is a leading company in healthy food and continuously strives to improve consumers’ health by producing healthy, tasty and nutritionally optimised products.
- According to the Brand Foodprint study carried out by the consultancy Kantar Worldpanel