ELPOZO, the brand most present in Spanish households for the fourth consecutive year


ELPOZO products are purchased by 78 per cent of Spanish households, according to the ‘Brand Footprint’ ranking by Kantar Worldpanel

The ELPOZO brand is once again, for the fourth consecutive year, the most present in Spanish households, according to the ‘Brand Footprint’ ranking made by the consultancy firm Kantar Worldpanel, the largest study of consumer brands based on real purchases in the last year. ELPOZO products are bought by 78 per cent of Spanish households, making it the favourite brand for eight out of ten families.

The Spanish food company is ahead of Coca-Cola, present in 75 per cent of homes in Spain. In addition, ELPOZO is the most chosen consumer brand in the Region of Murcia, Andalucia, Canary Islands, Castilla La Mancha and Extremadura.

The ‘Brand Footprint 2019’ study identifies the 50 consumer brands which are purchased the most in Spain and in the world. This report, which reflects purchase per household, is based on consumer contact, which is obtained from the number of buyers of a brand and how often they buy it.

ELPOZO ALIMENTACIÓN, which is celebrating its 65th anniversary this year, is a pioneer in healthy food, thanks to its firm commitment to research and innovation. It collaborates with universities and scientific associations from all over Spain on research projects which contribute to improving the health and well-being of the population in general.