ELPOZO, the most purchased brand by Spanish households


ELPOZO products can be found in 78.5 per cent of Spanish families, according to the ‘Brand Footprint 2018’ report by Kantar Worldpanel


The ELPOZO brand is once again, for the third consecutive year, the brand which most Spanish households buy, according to the ‘Brand Footprint’ report undertaken by the consultancy firm Kantar Worldpanel, the largest study of consumer brands based on actual purchases last year. ELPOZO products are present in 78.5 per cent of Spanish households, that is, in eight out of ten families.

The Spanish food company is ahead of Coca-Cola which can be found in 76.1 per cent of Spanish households. In addition, ELPOZO is the Spanish consumer brand with the highest number of contacts annually, with 130.9 million registered by Kantar.

ELPOZO ALIMENTACIÓN is also the leader in sales by autonomous communities, in six of which it is number one. ELPOZO is the most chosen consumer brand in the Region of Murcia, Andalucía, the Canary Islands, Castilla La Mancha, Extremadura and Navarra.

The ‘Brand Footprint 2018’ study identifies the 50 consumer brands which are purchased the most in Spain and in the world. This report, which reflects the purchases done by household, is based on Consumer Reach Points, which are calculated by the number of purchasers of a certain brand and how often they buy it.

ELPOZO has also been chosen as one of the most innovative consumer manufacturers, thanks to the success of their product launches and finds itself in the Top 20 companies with the best reputation in Spain, according to the study done by Reputation Institute based on a survey of thousands of consumers.

ELPOZO ALIMENTACIÓN, the leading company in its sector, aims to meet consumers’ most demanding requirements through healthy, balanced and nutritional food which provides an added bonus of pleasure, well-being and convenience.