The food company and the tennis player from Murcia have signed a three-year collaboration agreement, extendable for a further three years
Carlos Alcaraz, the young player from Murcia and emerging talent of national and international tennis has become the worldwide face of ELPOZO ALIMENTACIÓN through a collaboration agreement signed for the three coming seasons, renewable for a further three.
Alcaraz is a breath of fresh air in the world of tennis. His presence at the very highest level of the sport has made him a name and shown that, despite his youth, he has everything it takes to make history. So far this season, he has already won four tournaments (Madrid, Barcelona, Miami and Rio de Janeiro), and is seeded seventh in the world.
ELPOZO ALIMENTACIÓN joins hands with Carlos Alcaraz because he is the embodiment of values such as talent, effort, humility, integrity and fair play, in full accord with the business philosophy of the food company with its 68-year history. President Tomás Fuertes has affirmed that “we seek mutual inspiration to keep advancing and to work to be better each day”.
Carlos Alcaraz has charisma and quality of play, and he connects with the stands by his personality on court. He may well be the tennis player with the brightest future out there at present.
Sport, for ELPOZO ALIMENTACIÓN, represents values which align with its mission and vision, such as sacrifice, discipline, commitment, determination, companionship and improvement.
The image of the young tennis player communicating his status as ELPOZO Ambassador will be used and publicised in various types of media (TV, Magazines, Digital, Outdoor, etc…) throughout the signed period. These actions will benefit both parties, increase the brand’s fame and bolster its image.
